Shopify + Amazon
Brand performance
Shopify: up to dateAmazon: up to dateMeta & Google spend: up to date
Period vs last month · vs last year
Revenue by day
ShopifyAmazonAd spend
New vs existing
By country
Revenue is net sales: after discounts and refunds, before shipping and tax. MER is revenue divided by all ad spend. New vs existing uses the customer's first paid order on either channel.
Amazon US
Amazon P&L
Amazon sales: up to dateSponsored Products: up to date
Month
Revenue and contribution
RevenueContribution after all costs
By listing · October 2026
Revenue is what shoppers paid for the product on the day they ordered, before refunds. Amazon updates recent days for about two weeks, so the last few days can move. Amazon fees are the 15% referral fee plus FBA fulfilment per unit. Contribution is revenue minus fees, shipping, product cost and ad spend.
Meta ads
Meta
Sandbox · what we're testing
Each hypothesis runs 7 days or 50 clicks, then graduates or failsCold ads · running now
Tap to play. Targets: hook >30% · hold >10% · CPA < $28Retired this month
Hook = 3-second plays ÷ impressions. Hold = ThruPlays ÷ 3-second plays. FRQ = how many times the average person has seen the ad; above 3 the ad is wearing out. Shelf life = days from launch to the day CPA crossed target.
Google ads
Search terms driving sales
Competitor terms that converted
Terms worth a product
Klaviyo
Sign-up forms · live
Flows · last 30 days
goodokdangerCampaigns · last 5 sends
Targets (flows): open above 40% good, 35–40% ok, below 35% danger; click above 1.2% good, 0.8–1.1% ok, below 0.8% danger. Campaigns: open above 60% good, 50–60% ok; click above 0.6% good.
Instagram · next 3 weeks
Social media
2 posts need your feedback · tap a post to read the caption, then approve or add remarks
Outlined = waiting for you. Grid is in posting order, newest first.
Stock cover